Reclaim Your Game - Just Business

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Opening Ourselves To Risk and Uncertainty: A Story About Project RYG 3.0

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Martin Pham

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25th November 2012 09:00 PM

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Life Lessons

One of our biggest regrets in publishing the results of every game we've looked at was it never seemed enough. There was always something missing or something that felt out of place. Sure, omitting essential information that’s considered important to gamers is obvious. But deep down it always felt more than that.

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Thoughts On User Research Part 2: The Users Side

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Martin Pham

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23rd September 2012 11:00 PM

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Life Lessons

Last week we described some of the learning experiences we had when we performed one aspect of user research on our first client. This week we’ve had the opportunity and pleasure to interview 10 gamers of all walks of life. Here’s our story.

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Thoughts On User Research Part 1: The Client Side

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Martin Pham

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17th September 2012 11:00 PM

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Life Lessons

It’s gratifying to know that our first client had found the client-side interviews to be both exciting and engaging at the same time. For them it’s not often that there are people who are willing to sit for 4 or even 5 hours just to listen to their long-winded explanations on how they design games or how they even run their business.

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Putting RYG's Forum Posts Suggested Solutions and Recommended Reading To Good Use

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Martin Pham

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13th September 2012 11:00 PM

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Site Updates

We’ve been doing this for four or five years now and this is a project that we really should’ve taken on board since we started a forum for gamers to vent on all things PC Gaming. I guess it just occurred to us that we can measure and quantify what we have on RYG’s forums. The problem, then, was time and scale. Now, we’re taking that back and “reclaiming” the treasure trove of information that’s sitting untapped on our forums. Why? Every bit of research and information counts.

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The End Goal For RYG

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Martin Pham

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5th September 2012 11:00 PM

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Life Lessons

It’s not surprising for the many that have an intimate understanding of what we do. For those that don’t know our end-game for RYG is simple. Happiness. It’s a tough goal and it’s riddled with a lot of unknowns.

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When You Ditch The Single Gameplay Experience, You're Ditching A Personal and Private Conversation With Gamers

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Martin Pham

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4th September 2012 11:00 PM

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You Have Got To Be Joking

It is a bold claim, but we believe the implications are more damaging than what it initially appears. You see, in making and designing games that are "single-player" orientated you're making a statement that 1) you're committed to designing a personal conversation with your gamers and 2) you're designing games with particular constraints that will require high degrees of creative excellence and workmanship.

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What Physical Copies of PC Games Really Mean

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Martin Pham

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21st August 2012 11:00 PM

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We’ve created a non-exhaustive checklist of why it’s equally important and profitable to keep making physical copies of PC Games and how a well-crated physical copy of a game can help identify the goodness of the companies involved in making such games.

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The Two Most Important Articles An Indie Developer Should Read

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Martin Pham

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20th August 2012 11:00 PM

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Pure Inspiration

Life Lessons

A hat tip to Anna for her mini review of Cinders as well as Adam from TruePCGaming for his interview with the folks from MoaCube for directing us to their company blog. We've yet to formally play Cinders, but judging from their blog entries they seem to be going at things the right way.

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Opinion Piece of The Week: Marketing Is NOT Advertising

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Martin Pham

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17th August 2012 11:00 PM

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Opinions

Promoting The Good Stuff

If you ever get a chance to chat with Ethan Lee, also known as Flibitijibibo among many circles, you’ll come to realise that 1) he is not a douche-waffle by any standards and 2) he is a reasonable, well-spoken, well-liked and intelligent young guy. That said, you can be forgiven to see him come off as a douche-waffle in one of his older articles titled “Marketing Is NOT Advertising!”

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Some Thoughts About The Latest Happenings In The Industry

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Martin Pham

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15th August 2012 11:00 PM

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Life Lessons

Wouldn’t it be nice if…Makers and creators of DRM schemes would use their own DRM schemes and experience the annoyance we all do as gamers; if video game developers, designers et al. actually bought their own games as gamers instead of having their games “gifted”; if those involved in making a game took the time to research and understand their own customer market.

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On Innovation

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Martin Pham

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14th August 2012 11:00 PM

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Pure Inspiration

Life Lessons

Innovation. It’s what every gamer craves for. In many cases, it’s what every gamer expects. And it’s hard to deny that expectation when developers and publishers continuously aim to set the bar a little higher. But, we wonder sometimes what sorts of innovations are (PC) gamers expecting when it comes to the next video game releases? What defines innovation and how does one game become “innovative”?

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